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    Phone: 1-800-311-JEWEL



    Every diamond is different, incorporating a complex constellation of factors that determine the rarity of each stone.





    Each diamond is as unique as the person who owns it. Just as a diamond reflects the color of the light it bears, it should also reflect the personality of the individual who wears it.





    Through your choice of a diamond, you are making a public statement about the loved one--and about your relationship--and that statement is repeated every time the diamond is worn.





    The popularized and simplified 4C’s (cut, color, clarity, carat weight) are inadequate when evaluating diamonds of superlative beauty. The Tiffany Gemological Laboratory uses expanded and more demanding testing criteria.







    Metals have been a part of human civilization for thousands of years. Although they were often believed to have mystical powers, metal was most attractive as a store of value (money) and for its beauty.







    This is why, for many women, there is such mystique in diamond jewelry gifts, and why, for many men, there is such uncertainty in its selection.





    What is important in the selection of a diamond has little to do with the cost of the jewelry and much to do with the richness of the relationship.





    Truly flawless diamonds are very rare, and very expensive, so you will seldom face the task of selecting a perfect diamond. It is a fairly simple matter to find beautiful diamonds with no flaws visible to the naked eye and buy them at reasonable prices.





    Diamonds are graded using a system that judges the stone on its color, clarity, cut and carat weight - commonly known as the "four C's." Diamonds of uncommonly high quality and size are often sold as "certified diamonds" and come with a certificate that proves the stone's value.





    Over time, metals came to symbolize wealth, power, and strength. Their scarcity, attractiveness and physical qualities make metals a prized part of any jewelry collection.




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